Tag Archive 'elderly'

Feb 26 2008

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Improving The Safety Of Your Home For Elderly Loved Ones

Filed under Home and Family

Everybody get old; it’s a simple fact of life that can be hard to face. The truth is that muscles and bones get weaker and the home can slowly become a dangerous place. However, making some minor modifications to keep your loved ones safe is a very easy process.

Improving safety indoors

You can’t always prevent falls, but there are many things that you can do to help prevent them. Here are a few ideas:

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Feb 25 2008

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Marketing To Baby Boomers, Part 2 — Redefining Aging In America

Filed under Home and Family

Redefining Aging in America

As Boomers get older, they’re redefining what it means to be old. That doesn’t mean Boomers want to be back in their 20s or 30s; it simply means they want to feel as good as possible for their age. In fact, many Boomers say they feel about 12 years younger than they are. They’re realistic about what it means to grow older, but they aren’t ready to be “old.” Maybe they’ll never be ready.

“The massive postwar boomer generation that drove every significant cultural and marketing trend for 50 years…is defying marketers’ expectations about how it wants to live and shop,” says Louise Lee in BusinessWeek.

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