Feb
26
2008

Kid
Everybody get old; it’s a simple fact of life that can be hard to face. The truth is that muscles and bones get weaker and the home can slowly become a dangerous place. However, making some minor modifications to keep your loved ones safe is a very easy process.
Improving safety indoors
You can’t always prevent falls, but there are many things that you can do to help prevent them. Here are a few ideas:
This is a preview of
Improving The Safety Of Your Home For Elderly Loved Ones
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Tags: care, elderly, family, home, loved, ones
Feb
25
2008

Kid
Redefining Aging in America
As Boomers get older, they’re redefining what it means to be old. That doesn’t mean Boomers want to be back in their 20s or 30s; it simply means they want to feel as good as possible for their age. In fact, many Boomers say they feel about 12 years younger than they are. They’re realistic about what it means to grow older, but they aren’t ready to be “old.” Maybe they’ll never be ready.
“The massive postwar boomer generation that drove every significant cultural and marketing trend for 50 years…is defying marketers’ expectations about how it wants to live and shop,” says Louise Lee in BusinessWeek.
This is a preview of
Marketing To Baby Boomers, Part 2 — Redefining Aging In America
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Tags: 50+, aging, baby boomers, boomers, demographics, elderly, marketing, target market